Proposal 2

RESEARCH TOPIC:

 Urban Lifestyle

TITLE:

Malaysian Cuisine

BACKGROUND:

Malaysian cuisine reflects the multicultural aspects of Malaysia. Various ethnic groups in Malaysia have their own dishes, but many dishes in Malaysia are derived from multiple ethnic influences. Food preparation differs from place to place, although many of the foods used are alike. Spices, aromatic herbs and roots are all used in Malaysian cuisine. Many cultures from Malaysia and the surrounding areas have greatly influenced Malaysian cuisine, with strong influence from Malay, Chinese, Indian, Thai, Javanese, and Sumatran cuisines.

PROBLEM IDENTIFICATION:

-people are known the most famous cuisine of each religion

-a lot of western cuisine and fast food

-do not try other traditional cuisine

-food not found in its original culture is assimilated into other culture

-too much of spicy and oily

-combination of western cuisine

AIM AND OBJECTIVE:

-show the identities of original cuisine of each culture

-to promote traditional food

-traditional cuisine develops healthy life

MOTIVATION:

I like to represent the health life through traditional cuisine. Besides, Malaysian cuisine represent gathering the society to develop the own identity of tradition cuisine. I like to show the original uniqueness of each religion cuisine.

IDEATION AND CONCEPT:

My concept on this topic is to provide a video installation or documentary. This video covers some helpful information and will help you to visualize the original identity of Malaysian cuisine.

DESIGN APPROACH:

Video installation / documentary